Growth in a Crowded Market

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  • #3236
    mperalty
    Participant

    So, my co-founder and I are trying to grow smartly. We know our product/service isn’t for everyone, so finding the right people, making sure we can show/tell them our value and helping them see the differences between what they have and what we can provide has been difficult. We have talked about trying to go for a lower margin per account and hustling for more accounts or going after a specific niche in hopes we can make inroads in that niche.

    As a small business, we don’t have a ton of time we can spend on marketing as we are focused on helping our clients, improving our offering and improving our process. We also don’t have deep pockets to be hiring on external resources to make this happen.

    I’d love to discuss efficient business development with anyone willing…

    #3421
    Steven Gliebe
    Participant

    I saw PressTitan in your profile: https://www.presstitan.com/

    If you’re going to hustle, I say hustle for less customers at premium price. It’s more manageable for a smaller team than going after pennies on volume. It’s easier to market within a niche, if that niche is not overserved. Active marketing is important if you’re not to a point where growth is sustained organically (Google, word of mouth, etc.).

    That’s my very general three cents.

    #3681
    mperalty
    Participant

    We are definitely up market in terms of pricing and that’s mostly because we don’t have a team in a third world country doing support and we aren’t using some cheap reseller account to host these sites. So we are on the same page there. 😉 Finding a niche is difficult sometimes as if you pick too small of a niche, it can be hard to acquire enough customers to be worthwhile, but if you select too wide of a niche, you typically end up with so much competition and noise that it’s difficult to get your message out. So much to learn… We are thinking about capitalizing on the online education space as we have a ton of experience in that arena both from a lead-gen setup for post-secondary schools as well as setting up LifterLMS for running online courses/training.

    #3691
    Steven Gliebe
    Participant

    You’re right about that. I guess with any business it’s about finding an underserved market or carving some space for yourself by doing something unique. Good luck moving forward. Education sounds interesting.

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